Working with MANGO

The aim was to develop a service design that not only elevates the consumer experience but also improves operational efficiency and employee satisfaction.

They were looking for

  • Fitting Rooms

    To create a service design that embodies a fresh value proposition for Mango's fitting rooms.

  • The Solution

    Must integrate Mango’s identity, innovating while remaining faithful to the brand’s heritage.

My proposal

To enhance their existing app with additional features/services to create a seamless shopping experience.

My Thoughts

  • By using the new app to manage fitting room reservations and respond to customer requests, there would be shorter wait times, fewer inconveniences, and cleaner, better-organized fitting rooms.

  • However, there are challenges.

  • The complexity and potential expense of implementing such an advanced technology, along with necessary upgrades to the physical stores, could be substantial.

  • There is also a risk that focusing primarily on the members could make regular customers feel overlooked and undervalued, potentially damaging their perception of the brand.

  • On the positive side, this strategy could help Mango differentiate itself from competitors by enhancing the shopping experience through already existing technology.

  • The app would also provide the company with important data about customer preferences and behaviors, which could help refine their services and target their marketing more effectively.

    The end.

New Service Diagram

New Service Diagram

New Store Blueprint

New Store Blueprint

New Store Layout

New Store Layout

Through my proposal, I wanted to cater to the specific needs of the Mango ‘Likes You’ Community, potentially increasing their satisfaction and loyalty.

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